Spotify Concept

Short explainer animation for Spotify Shared Vehicle concept transportation system made by Or David Shachar for London RCA Transportation Design

The Spotify shared-vehicle service allows people in the city to share a ride with others, based on similar musical taste. As music is one of the most effective ice-breakers in conversation, the simplest thing of having a similar taste in music has the opportunity of sparking new social connections and by that helping to eliminate a feeling of loneliness in future cities. These shared journeys have potential to create special moments with social benefits to users and operators over time.

Music has always gathered people around it – whether it’s during a concert or a more intimate social meeting in the form of a campfire with friends and family. Accordingly, music interfaces and sound systems received major attention in car interiors. The shift to autonomous vehicles also means rearranging the seating positions and creating new experiences of listening to music inside the re-imagined vehicles, in a more sociable and open way.


Concept, research and modeling by: Or David Shachar
Production: Brainder Studio
Voiceover: Moira’s voice over

Photo credit: